Find Negative Keywords In Google Analytics Reports

Some negative keywords are very obvious and easy to brainstorm for your PPC campaigns.

Other potential negative keywords are easy to find through your google analytics reports.

Simply - run your keyword on a broad match without any special url tag. Removing the url tag is important because if you define the "term" in you tagg it will override the exact keyphrase used by visitors. The pull down your reports by keywrod and see all the variations. Depending on how high the traffic volume is for you broad matched keyword target you should be able to build out a good list of negatives.